Pricing

Start with the assessment. Upgrade when results should drive revenue.

Free gives you a real WordPress assessment. Pro turns completed results into branded PDFs, segmented leads, mapped offers, and follow-up automation.

Free

$0free forever

A credible personality type assessment you can publish today.

  • 100 assessments every month
  • Validated 20-question personality test
  • Standard visitor result page
  • Browser resume for unfinished tests
  • Core activity analytics in WordPress

Growth toolkit

Pro

$299/ year

$24.92/month equivalentSave $169

For owners who want every result to create a next step.

  • 1,000 assessments every month
  • Branded PDF Design Studio
  • Full result profile with trait spectrum
  • Result-specific CTAs and lead capture
  • WooCommerce offer recommendations
  • Saved results, exports, and webhooks

Compare plans in detail

FeatureFreePro
Publishing
Assessments per month1001,000
WordPress shortcode embedIncludedIncluded
Hosted scoring and result copyIncludedIncluded
Test/live API keys and domain allowlistingIncludedIncluded
Visitor experience
Mobile-friendly assessment flowIncludedIncluded
Browser resume for unfinished testsIncludedIncluded
Additional display modes and themesIncluded
RTL language supportIncludedIncluded
Results and follow-up
Personality type resultStandardFull profile
Secondary style and trait spectrumIncluded
Deeper result copy and result facetsIncluded
Branded one-page PDF StudioIncluded
Logged-in user saved resultsIncluded
Personalization shortcodes from saved resultsIncluded
Conversion
Branding on resultsB5ToolsWhite-label
Per-result calls to actionIncluded
CTA reused on web result and PDFIncluded
Anonymous lead capture after the resultIncluded
WooCommerce product recommendationsIncluded
Completion and lead webhooksIncluded
Owner reporting
Views, starts, completions, and result viewsIncludedIncluded
Recent completions summaryIncludedIncluded
Saved-result and lead CSV exportsIncluded
CTA and product click trackingIncluded
Privacy and support
Raw answers stored by B5ToolsNeverNever
SupportCommunityPriority

Billed securely through Stripe Managed Payments. Annual saves $169 compared with 12 monthly payments.

Questions

Everything owners ask before installing

Is the free plan really free?

Yes — 100 assessments every month, every month, with no credit card required. It's a real plan for real sites, not a seven-day teaser.

Do I need to write questions or results?

No. B5Tools ships a validated Mini-IPIP-20 questionnaire, hosted scoring, and professionally written personality type results. You choose where it appears; everything else is done for you.

Will it work with my theme or page builder?

Yes. The assessment renders inside contained styles that don't leak into (or inherit breakage from) your theme, and the shortcode works anywhere shortcodes do — including Elementor and other builders.

What about GDPR and visitor privacy?

Raw answers are never stored on our platform or your server. Analytics are aggregate and metadata-only, progress lives in the visitor's browser, and a DPA is available for operators who need one.

What happens if I hit my monthly limit?

New assessments pause until your quota resets or you upgrade — there are no overage charges and no surprise invoices.

Can I cancel Pro anytime?

Yes. Billing runs through Stripe and you can manage or cancel your subscription from your dashboard whenever you like.

Put a real assessment on your site this afternoon.

Create a free account, grab your API key, and publish your first assessment today.

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